Reference:971 - Revision history

Admin: Canonical heading spacing: '==Sources==' -> '== Sources ==' per AGENTS.md

2026-08-08T18:04:52Z

Canonical heading spacing: '==Sources==' -> '== Sources ==' per AGENTS.md

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	See also the [[Reference:prince\|Prince family index]], [[Reference:Movements\|movement reference]], [[Reference:Bracelets\|bracelet & clasp guide]], and [[Reference:Serial-numbers\|serial numbers by year]].		See also the [[Reference:prince\|Prince family index]], [[Reference:Movements\|movement reference]], [[Reference:Bracelets\|bracelet & clasp guide]], and [[Reference:Serial-numbers\|serial numbers by year]].

	==Sources==		== Sources ==

Admin: Rule 10: move the CHF 16,250 hammer out of the intro hero caption into the Auction record table, carrying lot 138 with it

2026-08-08T18:04:41Z

Rule 10: move the CHF 16,250 hammer out of the intro hero caption into the Auction record table, carrying lot 138 with it

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	The 971 is the original Brancard. Rolex launched the Prince family in 1928 around an Aegler-patented shaped movement, and the 971 is the reference that opened the line: a flared "stretcher" rectangular case (the French word ''brancard'' means stretcher), a duo-dial with an oversized sub-seconds register at six, and a chronometer-grade movement built to compete with the best of Swiss observatory-tested calibers. The watch acquired the "doctor's watch" nickname because the large sub-seconds register made it usable for counting a patient's pulse off the dial. Production runs from a documented 1928 English hallmark through at least 1938, with the larger 1490 Brancard taking over as the headline reference of the line through the mid-1940s. The 971 is rarer than the 1490 and comes in more documented sub-references (971A, 971U, 971S, plus the Zebra and Tiger Stripe bicolor variants).		The 971 is the original Brancard. Rolex launched the Prince family in 1928 around an Aegler-patented shaped movement, and the 971 is the reference that opened the line: a flared "stretcher" rectangular case (the French word ''brancard'' means stretcher), a duo-dial with an oversized sub-seconds register at six, and a chronometer-grade movement built to compete with the best of Swiss observatory-tested calibers. The watch acquired the "doctor's watch" nickname because the large sub-seconds register made it usable for counting a patient's pulse off the dial. Production runs from a documented 1928 English hallmark through at least 1938, with the larger 1490 Brancard taking over as the headline reference of the line through the mid-1940s. The 971 is rarer than the 1490 and comes in more documented sub-references (971A, 971U, 971S, plus the Zebra and Tiger Stripe bicolor variants).

	[[File:Ref 971 hero.webp\|thumb\|right\|250px\|alt=Rolex Prince Brancard 971 — Pink Zebra 18K pink and white gold\|Pink Zebra: 18K pink + white gold bicolor, Antiquorum 2023 lot 138~~, hammer CHF 16,250~~]]		[[File:Ref 971 hero.webp\|thumb\|right\|250px\|alt=Rolex Prince Brancard 971 — Pink Zebra 18K pink and white gold\|Pink Zebra: 18K pink + white gold bicolor, Antiquorum 2023 lot 138]]

	==Core facts==		==Core facts==
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	\| 2023		\| 2023
	\| Antiquorum Geneva		\| Antiquorum Geneva
	\| Pink Zebra 18K case 45,950		\| Pink Zebra 18K case 45,950, lot 138
	\| CHF 16,250		\| CHF 16,250
	\|-		\|-

Admin: Rule 5: strip dealer names from the Brancard-nickname paragraph (Beckertime, Everest Bands) — contradiction preserved, re-attributed to the dealer trade; dealer links retained in Sources

2026-08-08T18:04:31Z

Rule 5: strip dealer names from the Brancard-nickname paragraph (Beckertime, Everest Bands) — contradiction preserved, re-attributed to the dealer trade; dealer links retained in Sources

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	==The Brancard nickname — 971 versus 1490==		==The Brancard nickname — 971 versus 1490==

	Auction houses today apply "Brancard" to both the 971 and the 1490. Friedberg's 2001 TimeZone article assigns the nickname specifically to the 971: ''"the especially famous Prince Brancard (ref. 971)."'' Coronet Magazine's 2021 doctor's-watch piece follows Friedberg. Rolex Magazine ~~and Beckertime treat~~ the 971 as the canonical Brancard. ~~Everest Bands (~~2023) reverses the assignment, applying "Brancard" to the 1490 and omitting the 971 entirely.		Auction houses today apply "Brancard" to both the 971 and the 1490. Friedberg's 2001 TimeZone article assigns the nickname specifically to the 971: ''"the especially famous Prince Brancard (ref. 971)."'' Coronet Magazine's 2021 doctor's-watch piece follows Friedberg. Rolex Magazine treats the 971 as the canonical Brancard, and so does part of the dealer trade. A 2023 dealer guide reverses the assignment, applying "Brancard" to the 1490 and omitting the 971 entirely.

	The reconciliation most consistent with published evidence: 971 is the original Brancard — the 1928 launch reference of the flared stretcher case shape — and the 1490 is the larger evolution of the same case form from the early 1930s onward. Both qualify as Brancard cases. The nickname attaches most strongly to the 971 in early-2000s collector writing — Friedberg's TimeZone piece is the load-bearing source — and to the 1490 in modern auction-catalog convention, because the 1490 has more surfaced examples and dominates current market activity.		The reconciliation most consistent with published evidence: 971 is the original Brancard — the 1928 launch reference of the flared stretcher case shape — and the 1490 is the larger evolution of the same case form from the early 1930s onward. Both qualify as Brancard cases. The nickname attaches most strongly to the 971 in early-2000s collector writing — Friedberg's TimeZone piece is the load-bearing source — and to the 1490 in modern auction-catalog convention, because the 1490 has more surfaced examples and dominates current market activity.

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2026-08-04T00:23:24Z

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2026-08-04T00:14:56Z

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← Older revision		Revision as of 00:14, 4 August 2026
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	{{DISPLAYTITLE:Rolex 971}}		{{DISPLAYTITLE:Rolex 971}}
	{{#seo:		{{#seo:
	\|title=Rolex Prince 971 — Brancard Art-Deco, 1928–1938 \| BezelBase		\|title=Rolex Prince 971 — Brancard Art-Deco, 1928–1938 \| BezelBase
	\|description=The Rolex Prince Brancard 971 is the original Brancard — the 1928 launch reference of the rectangular Art-Deco "stretcher" Prince family. Aegler shaped chronometer movements (Cal. 300 / 350 / 360 HW) in Prima, Extra Prima, and Ultra Prima grades. Sub-references 971, 971A (18K Tiger Stripe), 971U (Ultra Prima), 971S, with Zebra (9K bicolor) and Pink Zebra (18K pink+white) variants. Documented in sterling silver, 9K/14K/18K gold, two-tone, stainless steel, and platinum.		\|description=The Rolex Prince Brancard 971 is the original Brancard — the 1928 launch reference of the rectangular Art-Deco "stretcher" Prince family. Aegler shaped chronometer movements (Cal. 300 / 350 / 360 HW) in Prima, Extra Prima, and Ultra Prima grades. Sub-references 971, 971A (18K Tiger Stripe), 971U (Ultra Prima), 971S, with Zebra (9K bicolor) and Pink Zebra (18K pink+white) variants. Documented in sterling silver, 9K/14K/18K gold, two-tone, stainless steel, and platinum.
	\|keywords=Rolex, Prince, 971, 971A, 971U, 971S, Brancard, Tiger Stripe, Zebra, Pink Zebra, Aegler, Cal. 300, Cal. 350, Cal. 360, Ultra Prima, Extra Prima, Eaton 1/4 Century Club, vintage, Art Deco, doctor watch, reference guide		\|keywords=Rolex, Prince, 971, 971A, 971U, 971S, Brancard, Tiger Stripe, Zebra, Pink Zebra, Aegler, Cal. 300, Cal. 350, Cal. 360, Ultra Prima, Extra Prima, Eaton 1/4 Century Club, vintage, Art Deco, doctor watch, reference guide
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Klaudiusz: Internal linking: related references + component links

2026-07-18T12:57:24Z

Internal linking: related references + component links

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	The 1990s Antiquorum prices (CHF 9,775–11,500 for 971U 9K bicolor) versus the 2006 record CHF 29,500 for an 18K Tiger Stripe show that the bicolor 971A premium grew markedly across the decade as collector interest in shaped Rolex matured. The platinum band tracked the same trajectory: CHF 35,000 in 2013, CHF 48,750 in 2017, CHF 55,440 in 2021. Sterling silver 971s have been more stable, sitting in the GBP 3,500–4,500 band consistently from 2018 through 2024, with the 2024 Antiquorum stainless example at USD 12,134 (with original box and rate certificate) as the upper anchor for non-precious-metal configurations.		The 1990s Antiquorum prices (CHF 9,775–11,500 for 971U 9K bicolor) versus the 2006 record CHF 29,500 for an 18K Tiger Stripe show that the bicolor 971A premium grew markedly across the decade as collector interest in shaped Rolex matured. The platinum band tracked the same trajectory: CHF 35,000 in 2013, CHF 48,750 in 2017, CHF 55,440 in 2021. Sterling silver 971s have been more stable, sitting in the GBP 3,500–4,500 band consistently from 2018 through 2024, with the 2024 Antiquorum stainless example at USD 12,134 (with original box and rate certificate) as the upper anchor for non-precious-metal configurations.


			== Related references ==

			* [[Reference:1343\|Prince 1343]] — Classic Rectangular (1928–1935)
			* [[Reference:1862\|Prince 1862]] — 1928–1942
			* [[Reference:1490\|Prince 1490]] — 1928–1945
			* [[Reference:1491\|Prince 1491]] — 1930–1945
			* [[Reference:1527\|Prince 1527]] — 1930–1945
			* [[Reference:3361\|Prince 3361]]

			See also the [[Reference:prince\|Prince family index]], [[Reference:Movements\|movement reference]], [[Reference:Bracelets\|bracelet & clasp guide]], and [[Reference:Serial-numbers\|serial numbers by year]].

	==Sources==		==Sources==

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2026-06-29T01:23:35Z

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← Older revision		Revision as of 23:38, 28 June 2026
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	{{DISPLAYTITLE:Rolex 971}}		{{DISPLAYTITLE:Rolex 971}}
	{{#seo:		{{#seo:
	\|title=Rolex 971 — ~~Production~~, ~~Dial Variants, Serial Ranges~~ \| BezelBase		\|title=Rolex Prince 971 — Brancard Art-Deco, 1928–1938 \| BezelBase
	\|description=The Rolex Prince Brancard 971 is the original Brancard — the 1928 launch reference of the rectangular Art-Deco "stretcher" Prince family. Aegler shaped chronometer movements (Cal. 300 / 350 / 360 HW) in Prima, Extra Prima, and Ultra Prima grades. Sub-references 971, 971A (18K Tiger Stripe), 971U (Ultra Prima), 971S, with Zebra (9K bicolor) and Pink Zebra (18K pink+white) variants. Documented in sterling silver, 9K/14K/18K gold, two-tone, stainless steel, and platinum.		\|description=The Rolex Prince Brancard 971 is the original Brancard — the 1928 launch reference of the rectangular Art-Deco "stretcher" Prince family. Aegler shaped chronometer movements (Cal. 300 / 350 / 360 HW) in Prima, Extra Prima, and Ultra Prima grades. Sub-references 971, 971A (18K Tiger Stripe), 971U (Ultra Prima), 971S, with Zebra (9K bicolor) and Pink Zebra (18K pink+white) variants. Documented in sterling silver, 9K/14K/18K gold, two-tone, stainless steel, and platinum.
	\|keywords=Rolex, Prince, 971, 971A, 971U, 971S, Brancard, Tiger Stripe, Zebra, Pink Zebra, Aegler, Cal. 300, Cal. 350, Cal. 360, Ultra Prima, Extra Prima, Eaton 1/4 Century Club, vintage, Art Deco, doctor watch, reference guide		\|keywords=Rolex, Prince, 971, 971A, 971U, 971S, Brancard, Tiger Stripe, Zebra, Pink Zebra, Aegler, Cal. 300, Cal. 350, Cal. 360, Ultra Prima, Extra Prima, Eaton 1/4 Century Club, vintage, Art Deco, doctor watch, reference guide
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SEO: capitalize schema.org @type to "Article" for rich-result eligibility

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	\|image=Ref 971 hero.webp		\|image=Ref 971 hero.webp
	\|image_alt=Rolex Prince Brancard 971 — Pink Zebra 18K pink and white gold		\|image_alt=Rolex Prince Brancard 971 — Pink Zebra 18K pink and white gold
	\|type=~~article~~		\|type=Article
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